Monday, September 28, 2009
Hit the Virtual Pitch with American Airlines
In an effort to court U.S. soccer fans, American Airlines has teamed up with the AC&M Group to create an interactive soccer game for it's website. The "Penalty Challenge" is an entertainingly creative way for the company to increase membership for their AAdvantage program. By helping the new soccer sensation, Earn Miles, score the maximum number of goals, players can receive discounts and bonus miles. To add a celebrity factor to the game, Penalty Challenge is narrated by famed Spanish-language sportscaster Fernando Fiore. To join in on the fun and win a discount on your next one-way or roundtrip ticket, go to www.aa.com/soccer
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