Sony Brings 3D FIFA 2010 Experience to Rio

Want to enjoy the total FIFA 2010 experience without leaving the sandy beaches of Copacabana? Now, you can.

Sony Corporation and FIFA are collaborating to produce the world's first FIFA World Cup(TM) in 3D. Up to 25 of the 2010 FIFA World Cup South Africa(TM) matches will be produced using Sony's 3D professional cameras, which will provide coverage of the action that is unprecedented in depth, vividness and excitement to people around the world.

Viewers will be able to enjoy 3D experiences at the following locations:

- During the 2010 FIFA World Cup, FIFA will host the "International FIFA
Fan Fest(TM)" public viewing events in 7 cities around the world (Berlin,
London, Mexico City, Paris, Rio De Janeiro, Rome, and Sydney). At Sony's
commercial displays located within the "Fan Fest," people will be able to
enjoy and experience promotional highlight trailers of the FIFA World Cup
in 3D.

- In anticipation of the Official 3D Film, viewers will be able to watch
promotional trailers for the film of the World Cup in 3D at retail
outlets(including Sony stores) that sell Sony products around the world.

- Sony Pictures Home Entertainment plans to produce and distribute the
Official 3D Film on the Blu-ray Disc*[1] and other formats.