Wednesday, February 24, 2010
ALL ACCESS REALITY: BUDWEISER'S 2010 World Cup BUD HOUSE
As mentioned on my most recent installment of Eat Soccer Radio, Budweiser is underwriting a once-in-a-lifetime opportunity for 32 individuals to spend 5 weeks in South Africa for the 2010 World Cup.
As part of their sponsorship of the 2010 World Cup, Budhouse is a reality show that will allow its participants to attend World Cup matches, live in a luxurious compound of some kind in Cape Town, take a number of excursions throughout Southern Africa, participate in charity work, meet FIFA soccer/football stars, and have unprecedented backstage access.
It's my understanding that this is not a classic competition. There are likely to be some opt-in contests for prizes along the way, but this is not going to be your typical Big Brother/ Road Rules grueling- feats-of- endurance fest. It's also not currently set up to be filmed 24/7, but rather when there are games or activities occurring that production wants to cover.
If you a)know someone who's a huge soccer/football fan b)know someone who is *from* one of the 32 qualifying countries for the World Cup (listed below) and c)speaks English, please pass this along to them.
Deadline to submit your completed online application at Budhouse is Friday, February 26th. Don't miss out!!