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Wednesday, November 18, 2009

FIFA Names Official Odor Fighter

Federation Internationale de Football Association (FIFA) announced today a new licensing agreement that names WIN High Performance Sport Detergent the official licensed sport detergent of the 2010 FIFA World Cup(TM). The partnership will introduce WIN Detergent, the world's first laundry detergent especially formulated to eliminate embedded sweat and odors found in performance athletic attire, to the global market.

The partnership with FIFA provides licensing rights around the 2010 FIFA World Cup(TM). Entering the North American marketplace as the first official licensed detergent of the U.S. Olympic Team, the WIN-FIFA agreement will mark WIN's global distribution expansion into Europe and Latin America. Mirroring the successful US Olympic partnership, WIN will use the Official Emblem of the 2010 FIFA World Cup(TM) and designations on all products and marketing materials targeted at consumers and products.

Earlier this year, WIN extended its product line with the launch of WIN Green, which is a hypoallergenic, fragrance-free, dye-free and completely biodegradable formula. The ingredients used are sourced from natural, renewable sources and this formula contains no brighteners, which are commonly added to laundry detergents to make the clothes appear cleaner but have been known to cause allergic skin reactions. There are no phosphates used, which create algal blooms in groundwater that can leak toxins into drinking water and harm ecosystems.