Wednesday, December 2, 2009
Sign On to Adidas' Unite Mzansi Unite Campaign
In November, Adidas unveiled its new kit design for Bafana Bafana, South Africa's national team. The project is aimed at uniting all South Africans in support of both the football tournament and national team Bafana Bafana. The word Mzansi is isiZulu for “south”, and is commonly used to refer to South Africa.
To promote the campaign, the sportswear giant has created a huge replica of the official Bafana Bafana jersey. It is currently touring South Africa in a large, specially branded Adidas truck and will make stops in all nine host cities, as well as towns in between.
About 300 stops have been planned in total. The tour visits Cape Town in December, where the final draw for the World Cup will take place alongside the unveiling of the official match ball, another Adidas design.
Adidas has put the call out to all South Africans to show their support for the national team by signing the jersey when it is in their area.
Fans who can’t make it in person will have the option of signing digitally online or via mobile, or at selected retail outlets. There are already over 9,500 signatures on the giant jersey.
Tour stops will coincide with other festivities such as football games on mini pitches and goal kicking competitions. A host of prizes will also be up for grabs.
Supporters can keep track of the tour's progress by following its Twitter stream. The official UMU website also provides a detailed itinerary.