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Monday, December 7, 2009

Sony Ericsson Mash Up: World Cup 2010 + Twitter = Twitter Cup

On December 4th, Sony Ericsson, the Official Mobile Handset of the 2010 FIFA World Cup(TM), introduced a new way for soccer fans in the Unites States to get behind their team online through a unique social networking initiative.

The Sony Ericsson Twitter Cup will see the 32 teams competing in the 2010 FIFA World Cup in South Africa, battle it out in an online tournament where the fans decide who will win. Fans will be able to participate in this exciting competition either online or via their mobile handset.

To get team your squad through each round, fans need to show their support by tweeting. The team with the most Tweets in each round will prevail and go on to the next stage, regardless of how the real team fares in South Africa.

Join the Mash Up at Sony Ericcson Twitter Cup.

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